IS Produkce

IS Produkce is an established production company specializing in audiovisual, film and advertising production.

Their goal is to become a great partner for advertising agencies and film producers. Since their establishment in 2008, they have become a major player in the advertising and film industry in the Czech Republic.

CLIENT SITUATION:

IS Production has an internal employee who is responsible for gathering content for social media. However, the employee is new and in a junior position and does not have solid knowledge and experience in content creation.

• It is advantageous that it is located right in the centre of the action, which makes it possible to get material for making contributions faster compared to outsiders. He also attends regular company meetings and events so he can personally photograph or film content.

However, due to his lack of experience and low social media knowledge, the client decided to fill this gap with our experienced consultant, which proved to be an extremely beneficial move and the collaboration worked beautifully for both parties.

SOLUTION

Consultant available from our agency swiit:

8 years of experience in social media management and digital marketing, graduated directly in marketing communication at UTB and Digisemester in Prague, has experience from small to multinational brands. Within the agency she is actively involved in developing strategies for clients and her work extends to overseeing graphic output and creative.

BENEFITS OF COOPERATION:

• Expertise: The external consultant brings new ideas, trends and best practices in social media to the team. She oversees a consistent visual identity and tone of voice. Knowledge inspires and educates the internal staff member, as well as broadens their horizons and capabilities.
• Flexibility: it is available as needed. A company can use its services flexibly depending on the current needs of projects without having to employ a permanent staff member, or outsource the complete network management to an agency.‍
• Objective view: brings an objective view from the outside. It can identify weaknesses and opportunities in the existing strategy and propose effective solutions in collaboration with the client’s objectives.‍
• Performance improvement: Working with an expert can lead to better performance, proper strategy optimization, higher user engagement and better campaign results.‍
• In person and online: At regular intervals, helps to evaluate communication and suggest improvements in joint calendars with the client, presenting results, evaluating data.‍
• Cost savings when combining the work of a junior in-house person and a senior consultant from our digital agency Swiit.‍
• Regular company communication: for a busy manager, providing information for content creation to the networks is challenging, this task is taken over by an internal employee, leaving only the final approval to the manager. Maintaining regular communication between the internal employee and the external consultant is key to effective collaboration.‍
• Education: the consultant helps to educate the internal employee to be independent, develops their social media skills. She passes on valuable experience gained over the years.‍
• Innovation: encourages innovation and experimentation with new content formats and social media strategies. Follows trends and has insight through working on multiple clients simultaneously.
• ‍Reacting to changes: keeping track of changes in algorithms and social media trends is challenging for an internal employee who also has another job.

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Who is this solution suitable for?

Maybe for you.

Contact us and we’ll be happy to tailor our cooperation to your needs.

Thanks to our education and many years of experience, we can bring a client a view outside the established tracks, understand their business from the outside and also approach communication comprehensively, taking care of a unified visual identity across communication and tone of voice. Among other things, we help the in-house person to bring new ideas and suggestions for posts, and also process them for ads, innovation and appropriate content strategy.