Petyovský & Partners
NEW WEBSITE, VISUAL IDENTITY, PR, SOME AND MAILING FOR PETYOVSKÝ & PARTNERS
1. Corporate identity
Creating a new logo and corporate identity that better reflects the company’s expertise and reliability. The result of our work is the logo and logomanual of Petyovský & Partners, which forms the basis of the new corporate identity, including the colour scheme. It creates a unified and consistent brand image that helps to raise awareness, strengthen trust and customer engagement. It visually differentiates the company and clearly identifies it among its competitors.
2. New attractive website
→ Complete website redesign including visual style and user interface modernization.
→ Optimization for mobile devices and different browsers.
The new “pink” visual identity, including the new website, underlines the change in the company’s positioning, i.e. the transformation of the formerly small consulting firm into a partner of the largest corporations in the Czech Republic in the field of mobility of highly qualified workers. The company has been focusing on immigration and relocation services and tax consulting for eight years. It is not an established law firm, but a young company with great energy, know-how and expertise.
“The corporate identity, with its simple and clear idea and form, creates a more modern and progressive look that reflects stability and an unconcealed courage to do things differently. It sends a clear signal to the world about its position as an innovative leader in this area of business. The new identity also included the creation of a website. As part of the design process, we stuck to the symbol of innovation and looked for a graphic representation that would best help us express the company’s fresh thinking.”
3. PR and social media management
GOALS OF THE PROJECTS
PROJECT CONTENTS
- Development and implementation of PR strategy to increase brand awareness and professional services offered by the company.
- Manage and regularly update profiles on key social networks (Facebook, LinkedIn and Instagram).
- Manage personal profiles on LinkedIn.
- Content creation, including blog posts, articles, press releases and case studies.
- Monitoring and analysing the effectiveness of PR campaigns and social media activities.
- Reporting results.
BENEFITS FOR THE CLIENT
- Visual and functional improvements: A modern and professional website that better communicates the company’s values and services.
- Brand reinforcement: a new identity that reflects the company’s expertise and reputation.
- Increase engagement: An active and engaging social media presence that encourages customer interaction and loyalty.